- Napoleon book search: filtering images by color (2:00)
- Search technology and process: spiders copy pages and content (4:00)
- AND is implied in Google: Birch's theorem (7:30)
- Google considers every word, so every word matters: Who vs. The Who vs. A Who (7:45) So, small words can clutter up your results
- Order matters: grass snake (10:30)
- Chart: What matters in a search query (12:00)
- Capitalization doesn't matter, except OR
- Punctuation doesn't matter, except $ and # and + (in C++ or Google+)
- Synonyms: Death Tax = Estate Tax (15:00)
- Avoid typing in questions, since it yields answer sites (16:45)
- Ads only appear when your search seems like something that may have you shop (18:03)
- Ellipses in the snippet are very different from in academic usage, where they indicate that something long but unnecessary has been left out (21:40)
- Predictive searches, think about what your results should contain before you search: UbD and "essential questions" (28:45), professional basketball (31:30)
- Using quotation marks to search for specific phrases, like a line in a poem (33:00) or something like <pig "latin name"> (34:15)
- Using NOT in all caps is different here than in fee databases (35:45). In Google, use the minus sign (no spaces) to eliminate terms from your search
- OR = the one time in Google that you need capital letters (40:00)
- Using search results to help hone your search terms: immigrants sending money home = remittances (42:20)
- Filtering search results by custom date ranges, UK referendum (48:00)
The next video on power/advanced searching is pretty useless and outdated. It basically covers material that is better presented here:
-- Google's index of advanced operators, also abbreviated here under Advanced Search
-- More on operators in infographic form
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